At the moment you can add an activity to company level / contact level. But you can only set follow-ups against a contact. It would be great if you could set up follow-up against a company.
Or even better, be able to write your activities against a company and there be a drop down so you can put the contact name in if needed.
This would benefit in the early stages of prospecting before you have the correct contact.
The following that, being able to set up a follow up call in the same stage as entering an activity.
I regularly reach out to companies, trying to find out who is in charge, so I can sell them my products and services. If I don't reach anybody there, and the opportunity is big enough, I will often create a reminder to call them back again. But in Prospect I cannot set a follow-up task unless there's a contact already associated with that company. I would like to be able to leave a task at the company level.