magic matrix not to auto update to aware when an awareness campaign is made.

when making a campaign to target a specific product using the magic matrix, currently all companies will auto be updated to aware of the product even before any action has been taken. for me this makes sense in a face to face campaign/event or for an automated email campaign as all would be aware at the start. however for a telesales campaign this is useless as no company would be aware before a call and not all calls will return in an oportunity.