A customer is trying to report on on all customers who hasn't purchased a product on a Magic Matrix category. However, the Magic Matrix Status table will only track bought/opportunity/aware statuses but not Unaware status so they won't be able to achieve this from 1 report. They can use the Customer who has not bought X report but won't be able to split the customers by each Magic Matrix Category.
Splitting customers who have not bought a product from a magic matrix category in a report for sales people to review their target list would be tremendously useful!